Toronto, Ontario:
Air Miles enlists Sam Pearce to magically introduce their new Onyx Air Miles card at an exclusive party for executives and VIP cardholders.
Since launching in 1992, Air Miles has become Canada’s largest coalition loyalty program with more than ten million active collectors accounts across the country. It’s now one of the country’s most recognized brands with about two-thirds of Canadian households participating in the program.
In 2014, Air Miles launched Onyx, a premium-tier reward program for their most active collectors; those who collect more than 6000 Miles each year.
To reveal the new program, they hosted a top-secret party in Toronto for 200 of their top Air Miles collectors. Guests received invitations to the party in the mail but were never told what was happening that night or given any hints about the new top-tier program. Air Miles wanted it to be a surprise!
Leading up to the launch event, the marketing agency planning the party met with Magician Sam Pearce to devise a way to reveal the new Onyx card in a surprising and magical way. The concept: Take the blue Air Miles card that we all know and magically transform it into the new Onyx card.
With less than two weeks between Sam’s proposal and the big event, the magician’s team designed and fabricated a custom illusion to reveal the new Air Miles card.
Watch the video below to see Sam performing the illusion during the big reveal at the top-secret event!
In addition to magically revealing the new Onyx card on stage, Sam entertained guests for two hours with his highly-interactive Mingle Magic. During cocktails, Sam performed incredible magic, up close, in the hands of the guests. Sam’s quick wit and amazing sleight-of-hand magic quickly broke the ice and got everyone talking.
Instead of sticking to his typical, time-tested script, Sam customized every moment of his Mingle Magic performance to include highlights of the Air Miles program. While being entertained, Sam reminded guests of all the ways they could redeem their Air Miles, and how it was a truly magical program.
I had the pleasure of working with Sam on a corporate hosting event with a blue-chip client this year. Aside from being a fantastic and intuitive entertainer, Sam showed constant dedication to the details of his craft and always asked the right questions to ensure our client received exactly what they were looking for. Sam’s warm persona, showmanship, professionalism and his willingness to go the extra mile (at all times) will surely make your event a glowing success.
– Ishita C., Event Planner at T1 Marketing
